{"id":77308,"date":"2018-05-24T14:20:22","date_gmt":"2018-05-24T17:20:22","guid":{"rendered":"https:\/\/kmganalytics.com\/es\/?p=77308"},"modified":"2018-05-29T13:22:54","modified_gmt":"2018-05-29T16:22:54","slug":"incorpora-inteligencia-a-tu-area-de-ventas","status":"publish","type":"post","link":"https:\/\/kmganalytics.com\/es\/incorpora-inteligencia-a-tu-area-de-ventas-2\/","title":{"rendered":"Incorpor\u00e1 inteligencia a tu \u00e1rea de ventas"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Si sos el responsable de gestionar la performance de ventas de tu empresa y necesit\u00e1s entender por qu\u00e9 no se logran los objetivos, esta nota te ayudar\u00e1 a dilucidar c\u00f3mo tomar las decisiones adecuadas. \u00a0\u00a0<\/span><\/p>\n<h2><b>\u00bfCont\u00e1s con la informaci\u00f3n clave para gestionar tu performance de ventas?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Los responsables de la gesti\u00f3n comercial de las empresas necesitan informaci\u00f3n que les permita entender el comportamiento de la performance de ventas en todas sus posibles variables y con el nivel de profundidad adecuado para accionar r\u00e1pidamente. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Muchas veces la informaci\u00f3n con la que se cuenta es imprecisa o incompleta, no se sabe cu\u00e1l es la performance de ventas vs la cuota asignada en tiempo real para realizar los ajustes necesarios o cu\u00e1les son los productos\/ clientes \/ zonas de venta donde no se alcanz\u00f3 la cuota y por qu\u00e9. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Otras veces esa informaci\u00f3n se registra en forma artesanal por los responsables de la gesti\u00f3n comercial y muchas veces no coincide con la informaci\u00f3n que luego suministra el \u00e1rea de reporting de la empresa. O a\u00fan peor: cuando llega la informaci\u00f3n, ya es tarde para cambiar el rumbo. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfCu\u00e1les son los productos que mejor performance tienen? \u00bfQu\u00e9 clientes son rentables y cu\u00e1les no? \u00bfCu\u00e1l es la evoluci\u00f3n de mis ventas? Son algunos de los interrogantes habituales que deben tener respuesta para lograr una gesti\u00f3n de ventas exitosa.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Desconocer las razones del \u00e9xito o el fracaso en las ventas lleva a tomar decisiones subjetivas y a realizar previsiones sin basamento anal\u00edtico.<\/span><\/p>\n<h2><b>Actuar con inteligencia<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">El primer paso para lograr los objetivos de ventas -ya sea de un determinado cliente, de una familia de productos, de toda una franquicia o de una zona espec\u00edfica- es actuar con inteligencia. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Para ello es imprescindible entender con agilidad y rapidez el cumplimiento de las cuotas de ventas desde todas las combinaciones de variables \u00fatiles posibles (producto, zona, cliente, moneda, vendedores, etc) que permitan hacer los ajustes necesarios al plan de ventas y enfocar los recursos en consecuencia. \u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A su vez, con esta informaci\u00f3n pueden elaborarse modelos predictivos que -con base cient\u00edfica- generar\u00e1n las mejores proyecciones de ventas en funci\u00f3n de la historia y del comportamiento de cada uno de los componentes analizados. L<\/span><span style=\"font-weight: 400;\">os cambios en el entorno econ\u00f3mico, legal o regulatorio, que pueden afectar el desempe\u00f1o de las ventas son otro factor a considerar para obtener escenarios alternativos. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cSales Performance Analytics\u201d es la propuesta de KMG que<\/span> <span style=\"font-weight: 400;\">permite analizar la performance comercial y tomar decisiones de forma \u00e1gil y eficiente. Con capacidades self-service, reportes, visualizaci\u00f3n de datos y dashboards, est\u00e1 desarrollada sobre IBM Cognos Analytics, una soluci\u00f3n de inteligencia de negocios que te ayuda a trabajar intuitivamente con los datos y a resolver desaf\u00edos individuales y grupales. <\/span><\/p>\n<p><b>\u00bfTe gustar\u00eda entender mejor la performance de tus ventas? Podemos ayudarte: Comunicate con nosotros a trav\u00e9s de <a href=\"mailto:info@kmganalytics.com\">info@kmganalytics.com<\/a><\/b><\/p>","protected":false},"excerpt":{"rendered":"<p>Si sos el responsable de gestionar la performance de ventas de tu empresa y necesit\u00e1s entender por qu\u00e9 no se logran los objetivos, esta nota te ayudar\u00e1 a dilucidar c\u00f3mo tomar las decisiones adecuadas. \u00a0\u00a0 \u00bfCont\u00e1s con la informaci\u00f3n clave para gestionar tu performance de ventas? Los responsables de la gesti\u00f3n comercial de las empresas [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":77306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[112,119],"tags":[],"class_list":["post-77308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kmg","category-sales-performance"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Incorpor\u00e1 inteligencia a tu \u00e1rea de ventas - KMG<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kmganalytics.com\/en\/espanol-incorpora-inteligencia-a-tu-area-de-ventas-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:es]Incorpor\u00e1 inteligencia a tu \u00e1rea de ventas[:] - KMG\" \/>\n<meta property=\"og:description\" content=\"Si sos el responsable de gestionar la performance de ventas de tu empresa y necesit\u00e1s entender por qu\u00e9 no se logran los objetivos, esta nota te ayudar\u00e1 a dilucidar c\u00f3mo tomar las decisiones adecuadas. \u00a0\u00a0 \u00bfCont\u00e1s con la informaci\u00f3n clave para gestionar tu performance de ventas? 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